How does Betternet make money?
By offering free sponsored apps
There's an "Install an app" button inside our mobile app. When you click on this button you are offered other apps for installation. For each app installed, Betternet earns money from the app publishers.
By offering videos
By clicking on the "Watch a video and connect" button inside the Betternet app, you can watch a short video. Every time you watch a video, you help Betternet earn money.
Is this model working for us?
So far it has worked very well, thanks to the support of our wonderful users. We have many daily emails from our users, who share their love with us by telling us they have installed our recommended apps and find them useful.
Will it stay free forever?
Yes, as long as the cost of our servers and their maintenance are equal to the revenue coming from the app installation it will remain free. We believe that with your loyalty and support this will be possible forever.
Do we intend to make a profit from app installation and the free model?
No we don't. We recommend that users of our free model install apps in order to cover the costs and the maintenance of our servers. Besides the free model, Betternet also has a premium plan with two main strategies:
- To afford the services or features that impose a great cost for Betternet which cannot be compensated for with the free model
- To guarantee that Betternet provides the highest possible quality for our free service users
Why do we offer the premium version?
As you can see on Betternet's "Costs & Income" chart, our free revenue model can only cover our server costs. Our premium service was created to cover our HR expenses, dedicated servers, and newly added server locations. But most importantly, the premium service guarantees the highest quality of service for our users.